Insights

We have been building, running and marketing websites since 2011, starting from a sofa in a living room. These guides share what we have learned along the way, much of it the hard way: how to put AI to work in a small business, the kit worth buying for a home office, and the books worth reading before and after you start.

• How entrepreneurs can use AI to run a leaner business

  Where AI earns its keep in a small business, and where to be careful.

• How to brief an AI tool so it does genuinely useful work

  A simple structure that turns generic AI answers into useful work.

• Running AI on your own machine: the hardware you actually need

  Graphics cards, Macs and mini PCs for running AI models yourself.

• The home office setup for entrepreneurs

  How to build a workspace at home that keeps you sharp and comfortable.

• The essential tech kit for starting a business from home

  The connection, power, backup and security kit a home business runs on.

• The best laptops for entrepreneurs who work on the move

  What to prioritise when your office is a train, a café or a client's meeting room.

• The best monitor setup for data-heavy work

  Ultrawide or two screens, 1440p or 4K, and what actually matters.

• Recording video and voiceovers for ads on a small budget

  Sound, light and camera choices that make small productions look professional.

• The marketing books that shaped how we work

  Ten books on persuasion, copy and testing that still earn their place.

• The best books for first-time founders

  The books to read before, during and after starting a business.